Elle Loren & Co. (formerly Blush Events, new name hooray!) is a full service event planning + design studio where we believe you should treasure every moment of your celebration. We find our purpose in bringing together your loved ones for an unforgettable experience woven together in beauty and authenticity. We believe in celebrating life, love and forever moments through meticulously planned experiences and curated details that tell your story. 

We pride ourselves in creating memorable moments through cohesive, curated designs with thoughtful details to showcase our clients' personalities. Our team provides the highest level of service and integrity for each of our events. We are there every step of the way and can promise a relaxing and enjoyable planning experience.


I cannot say enough good things about Kerri and her team! I feel so lucky to have found her because not only is she one of THE best wedding planners in the Richmond area, but she also became a good friend and confidant in the process. My husband and I immediately fell in love with Kerri when we were first interviewing and meeting with wedding planners in the area. She was warm, kind, patient, attentive, detail oriented, and very flexible from the get-go. The fact that at the time, we were expecting a 350+ multicultural guest count did not seem to deter her. She seemed to already have extensive experience working with multicultural/interfaith and large weddings, which is hard to find in Richmond! Hands down one of the best decisions I ever made was hiring Kerri as my full event planner and coordinator. 


some of our 

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